Clarify
Make the offer easier to understand and easier to choose. Before anything is built, the message needs to do its job, or everything built around it underperforms.
Growth strategy + execution · Nashville
Marketing that works as one system.
Not more tactics. The four parts of growth, connected and run by one person.
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01 / 04
Results from a recent ecommerce engagement. Same ad spend, rebuilt system.
+141%
ROAS
+32%
Avg. Order Value
−30%
Cost per Order
+22%
Conversion Rate
02 / 04
The work is not
The work is not
more marketing.
It's finding the constraint that's keeping a good business from moving, then building the few things that actually change the outcome. Every engagement starts with clarity, not tactics.
Connect
Build the path from attention to action without gaps. Capture, follow-up, pipeline, checkout. Every handoff in the system needs to be intentional, not accidental.
Improve
Use the numbers to decide what deserves attention next. Not every metric matters. The ones tied to revenue, retention, and CAC are the ones worth watching and building toward.
03 / 04
Choose the system
Choose the system
your business needs.
Same operator. Different constraints. Start where you're actually stuck.
For coaches, practices & service businesses
A website and follow-up that bring the right people to you.
You're great at the work. Marketing shouldn't feel like a second job, or a hire you have to settle for. I build the pieces that make it easy for the right person to find you, trust you, and reach out, and I keep in touch with the ones who aren't ready yet.
Most practices run on referrals and word of mouth, which works until it goes quiet. The fix isn't more marketing. It's a site that answers the real questions, one easy next step, and a few well-timed emails that sound like you.
Be found
Show up where people look.
A site that says plainly what you do, where, and for whom, built to show up in search and in AI answers, with your Google profile working alongside it.
- Website build or refresh
- Search and AI-answer visibility
- Google Business Profile
Be chosen
Make the yes easy.
Proof where people look for it: your credentials, stories from the people you've helped, honest pricing context, and one short, friendly way to reach out.
- Messaging and page copy in your voice
- Client stories and reviews
- A short inquiry or consult form
Stay in touch
Keep the not-yet-ready close.
A guide or quiz for the person who isn't ready, then a few emails over the following weeks, written the way you'd actually say it.
- A guide or quiz people actually want
- Welcome and follow-up emails
- A simple monthly note
$3,000 to $8,000A website build, depending on how many pages and what's connected behind them.
$750A single landing page for one offer or one audience.
Scoped monthlyEmails, follow-up, and ads only when you have room for more clients.
Every quote is written for the business in front of me. There's no tier you have to fit into.
Book a call
30 minutes. You talk, I listen, and you leave with a clear next step either way.
Done-For-You Marketing Systems
A lead system that works while you're delivering the work.
Built on GoHighLevel. Captures leads, books appointments, follows up automatically, so your calendar stays full without you chasing it.
Most service businesses run on referrals and word of mouth, which works until it doesn't. When the pipeline goes quiet, there's no system to turn back on. That's what I build: a consistent, automated lead machine so you're never dependent on the next referral.
Tier 01
Foundation
$1,000
one-time setup
+ $100 / mo ongoing access
- 1–2 page website or landing page
- Lead capture form + booking integration
- Automated welcome + follow-up sequence
- GHL access + dashboard setup
Best for: getting the system in place, validating an offer, or replacing a broken intake process.
Most Popular
Tier 02
Growth
$3,000
one-time setup
+ $100 / mo ongoing access
- 3–5 page website
- Full nurture sequence (email + SMS)
- Pipeline + CRM setup
- Review and reputation management
Best for: established service businesses ready to systematize growth and stop relying on referrals alone.
Tier 03
Scale
$7,500
one-time setup
+ $100 / mo ongoing access
- Full website build (no page limit)
- Complete automation suite
- Advanced pipeline + reporting
- Referral system + loyalty loop
Best for: service businesses with multiple offers or locations that need a full, connected system.
Book a call to find the right fit
Not sure which tier is right? We'll figure it out together in 20 minutes.
Conversion & Revenue Optimization
More revenue from the traffic you're already paying for.
Paid media, storefront conversion, lifecycle, and retention, built as a system and run by one operator.
Most ecommerce brands assume the problem is spend. Usually it's not. The problem is a site that doesn't convert, a checkout that leaks, and no lifecycle working behind the scenes. Same spend. Better system. Better returns.
Site & Conversion
Built to perform.
Full Shopify builds, PDP optimization, and landing pages built around purchase intent and AOV, not just aesthetics. Every page has a job.
- Full Shopify redesign
- PDP optimization
- Landing page builds
- Checkout + AOV improvements
Email & Lifecycle
Built to compound.
The 6 core flows, plus ongoing campaign management. Welcome, cart recovery, post-purchase, replenishment, win-back, VIP. The email infrastructure most brands have never fully built.
- Flow build + management
- Monthly campaigns
- Segmentation + A/B testing
- Replenishment timing strategy
Paid Media
Managed for ROAS.
Google and Meta managed for return, not impressions or spend. Built to scale what's working and cut what isn't. Not a percentage of ad spend.
- Google Ads management
- Meta Ads management
- Landing page coordination
- Attribution + reporting
+141%
ROAS
+32%
Avg. Order Value
−30%
Cost per Order
+22%
Conversion Rate
From a recent 8-week engagement. Same ad spend. Rebuilt site and system.
Let's find where the revenue is being left
Every engagement is scoped to the work. 30 minutes to figure out where to start, no pitch.
04 / 04
Not an agency.
Book a Discovery Call
About Jake
Not an agency.
The person who's been inside.
I've managed agencies, built internal teams, and run marketing from inside real businesses, with real budgets, real constraints, and real results. That operator experience is what keeps my thinking grounded.
I started Mark'd Collaborative because I kept meeting business owners with a great product or service and broken marketing. Good thing. Unclear story. No system. That's the gap I fill.
- →Operator-first. I've run the channels, managed the agencies, built the teams.
- →Strategist and builder. I don't just advise, I build the system with you.
- →Mission-aligned. I only take on work I can fully stand behind.
- →Based in Nashville. Available remotely.
Book a Discovery Call
Is This Right for You?
This works if you're willing to actually use it.
I work best with businesses that know what they do is good, but know their marketing isn't doing it justice.
✓
Your ecommerce site gets traffic, but ROAS, AOV, or conversion aren't where they should be, and you can't pinpoint why.
✓
You're great at what you do, but new clients come in waves: mostly referrals and word of mouth, with nothing steady behind it.
✓
You want someone who has actually run this stuff, not just advised on it from a whiteboard.
This probably isn't the right fit if you're looking for someone to hand off marketing to and forget about it. Good strategy requires your involvement. I build systems and direction, but you're still the one who has to show up for the brand.
Next Step
Let's find the actual constraint.
Bring the good offer, the messy system, or the question you can't answer from inside the business. We'll figure out what needs to happen next.
Start a conversation →
30 minutes · no pitch · clear next step